With the development of economic globalization, more and more relevant topics on China have appeared in German major media and on the network. Almost all the German newspapers have reported the Tibet issue, Ai Weiwei and the 2008 Beijing Olympic Games. The U.S. media expert Neil Postman once said," The information transmitted by the media plays a vital role for the views of the people of the whole world." While this argument is applicable or not in today's society, it is really a debatable issue. But people have to admit that the media has had a major impact on people's lives really. So, people have a great interest in the media.

Dr. Hansjörg Müller-Bisle is the Research Assistant at the Language Centre of the University of Augsburg, and the Chairman of Augsburg Sino-German Society. In recent years, he has been working on the reports on China or related to China of the German media. On April 13, 2012, he was invited by the Konfuziusinstitute Munich to make a report on German media coverage of China. He took the Augsburg Allgemeine and Süddeutsche Newspaper as an example to introduce and analysis the results of his research in recent years.Dr. Müller-Bisle made a detailed elaboration on the scientific usage of vocabulary, the relevant background of the report, the cited source of media reports and other issues in his speech, which lasted nearly one hour and a half.

It is noteworthy that Dr.Müller-Bisle pointed out that a lot of German media blindly chose some one-sided, unknown purpose references to report the related news on China. They often use derogatory words and even conceal some real information intentionally in the coverage, which has made a lot of people misread or misinterpret China.

Dr.Müller-Bisle concluded that the reviewed coverage would impose the writer's subjective views on the readers, so that it greatly curbed the readers' ability to think independently.

At the end of the report, the audience questioned enthusiastically on the issues of their interests. They said that through this report they would understand China and feel China from a more comprehensive perspective, so they would not easily believe the German media's biased reports on China, and would have their own judgment.